Archives
Winning the best place to work awards
The latest in the best place to work surveys has been released to the media, this time by Glassdoor – a US ‘jobs and career community’, aka online recruitment company. The top 5? Facebook, McKinsey & Co, Riverbed Technology, Bain…Human see. Human do.
I attended a great breakfast this morning hosted by APG Australia (Account Planning Group) to listen to Consumer Psychologist, Mark Earls. It was on my favourite subject – how people make decisions with their emotional brain moreso than their rational…
Building Momentum for Webb & Brown-Neaves
In 2011 the new home building market was in the doldrums. Consumers were saving money and avoiding making any major financial plans, including building a home. There are a lot of facts that underline that now is a great time…
Attracting employees to Ertech
Ertech, a successful civil engineering contractor with over 400 employees and $350M turnover, came to us to develop a strong brand position and propositions for its Clients and prospective Employees. Over the course of the project, we designed and completed;…
Tell brand stories consisting of the crackly bits
So much of advertising and PR communication is focused on finding ways of getting people to pay attention, be interested and feel something. When it comes to brands, very often the stories that will get that desired reaction are stitting…
Explain your brand to a child
I had an interesting chat with my seven-year-old son on the way to his dentist appointment this morning (don’t all good parent and child conversations happen in the car?) He asked me about a favourite building-company client of mine, and…
Is the physical manifestation of your brand still your office?
First impressions count. Not so long ago, that meant making sure your physical brand presence – your head office, branches, outlets, etc – were consistent and attractive, and conveyed the brand meaning you wanted them to. Any visiting potential client…
Is there really nothing healthy about a tan?
The Cancer Council of WA (and other Cancer Councils in other States too) are investing a lot of money to convince people like you and me that “there’s nothing healthy about a tan”. I’ve seen airplanes dragging signage across the…