Value Proposition

What is a Value Proposition anyway?

                Everywhere in Marketing and Human Resources you’ll hear the words ‘Value Proposition’. We fear they’ve become like one of those silly business jargon statements that would be used by David Brent in The Office, like ‘synergise’ or ‘paradigm shift’. The term ‘value proposition’ has become more and[…]

brain and heart with stupid

Baby don’t cry: How Customers use their emotions to decide.

For a long time, businesses have been measuring the rational factors involved in decision-making to more effectively get customers to purchase their brand… but what about the emotional side of decision-making? According to Daniel Kahneman’s popular book Thinking Fast & Slow, there are two systems we use to make decisions… System 1 thinking – fast,[…]