How marketing to emotions can influence B2B purchasing decisions.

Opinion piece in WABN - image on back cover

 

We are pretty chuffed to have Sandra’s opinion piece published in the local magazine, WA Business News. In it, Sandra shared her thoughts on how B2B companies (an acronym we hate by the way) can learn from consumer goods companies and exploit the power of emotions in communications. If you’d like a pdf of the article, please contact us.

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