Employer branding is my topic of the moment. I’m delighted to be working with Inpex and their agency, Equilibrium, to define the Inpex brand positioning. In my background reading under the heading “Keep it Simple” was this strategic brand planning advice for organisations, “Engage your employees in your vision and make them an integral part[…]
I couldn’t resist comparing these two advertisements. One is decades old – a McGraw Hill print ad. One is very current, a WA Business News digital banner. Co-incidence or copy? You decide.
“What you have to sell is of no consequence to people. What you have to for them is benefits and meaning that fulfils their needs and desires.” That was the quote that set the scene for a communications planning session I led today with a favourite client. What was interesting about this planning session was[…]