Once upon a time, news organisations researched, collated and delivered news to us, the consumers. Once upon a time, goods and service organisations devised messages and gave them to advertising agencies to creatively deliver to us in various mediums. Now, thanks to internet technology, we are part of the news, creating, researching the stories alongside[…]
Sometimes we can be our own worst enemy in the ad world. Nearly everyone refers to “social media”. The chatter goes… “How can we bring the campaign to life on social media?” “What shall we do in social media?” Like it’s a channel where you can buy ad space. With the exception of some little[…]
The day following the killing of Osama Bin Laden, Hell Pizza in New Zealand runs a great ad. Wonder if they’ve been sitting on it for a few years?!