WE ARE CONSULTANTS THAT HELP OUR CLIENTS WITH RESEARCH, BRAND POSITIONING & MARKETING STRATEGY
Make strategic decisions informed by research. We deliver insight around brand perception, market position, competitor analysis and company culture.
Your value lies in your brand and its meaning to customers. Build an identity that resonates; create differentiation; reinforce meaning; or extend your appeal.
Whether you want to find new customers, build brand loyalty, launch a new product, improve company culture, or reduce sales lead cycles, we can show you how.
CONTENT & INBOUND MARKETING
The consumer engages with information at every stage of the purchasing process. Make sure they’re engaging with your brand, and not your competitors’, with the right content.
It's these skills that we bring to solve client’s marketing problems. Our clients generally use us as advisors. We give Executive teams, marketing co-ordinators or HR managers a better understanding of their brand’s perceptions and assist them to plan their brand strategies.
We’re plain speakers, and don’t use any marketing-mumbo-jumbo and complex ‘proprietary’ models. We can be engaged for a one-off research and brand strategy project, or be a long term partner to provide senior marketing resources to assist your team.
There are some common questions that come up from Clients in our marketing consulting practice in Perth. We thought it would be worth writing a little series, starting with #1.
My boys want a dog. Every boy wants a dog. My boys have been doing a good job trying to make a case for buying one. It’s fun as a marketing consultant to assess their strategies. Of course they and employ emotions, saying “we really, really, really want a dog, pleeeeeeeassssee?” They’ve even been mentioning some of the functional[…]
This morning I had the great opportunity to be invited to a children’s school to share a presentation with Year 3’s. The class is learning about persuasive writing, and given that I’m in the business of persuasion, I thought I would share some of my thoughts! I shared with the class the outline of a creative[…]
The Easter break provided a good opportunity to catch up on some reading books. One of the ones I was keen to devour was Dan Pink’s, To Sell is Human. Sales is a misunderstood profession. The words that come to mind are all negative – pushy, dodgy, untrustworthy. However, we all spend time persuading, convincing[…]
Most Annual Financial Reports aren’t great reading. They are dry, dull and boring. But one of the most anticipated and read company Annual Financial Reports around the World is that of Berkshire Hathaway, headed by billionaire investor, Warren Buffett. It is a lesson in how to communicate effectively. The introduction[…]
With celebrations underway for Chinese New Year, we thought we’d celebrate some of the great advertising produced by Chinese agencies. Check out this campaign for Heineken by Weiden & Kennedy that entertains to capture their audience and convey their message. Make sure you see the amazing spot[…]
Mrs Mac’s is a trusted, iconic WA brand; a clear market leader in pastries. In 2014, Mrs Mac’s wanted to ensure that their product offer still met the needs of an ever-changing market in terms of product delivery and storage requirements. Mrs Mac’s were faced with limited time and resources[…]
Everywhere in Marketing and Human Resources you’ll hear the words ‘Value Proposition’. We fear they’ve become like one of those silly business jargon statements that would be used by David Brent in The Office, like ‘synergise’ or ‘paradigm shift’. The term ‘value proposition’ has become more and[…]
A quick search on Seek finds jobs for Town Planners, Project Planners and Financial Planners. Most people won’t have heard of an Advertising or Strategic Planner. So the profession doesn’t just have an awareness problem, Planning might have a bit of a brand identity issue too! So what do they[…]
For a long time, businesses have been measuring the rational factors involved in decision-making to more effectively get customers to purchase their brand… but what about the emotional side of decision-making? According to Daniel Kahneman’s popular book Thinking Fast & Slow, there are two systems we use to make decisions… System 1 thinking – fast,[…]